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Perception Analyzer® by Dialsmith featured on CNN Republican debate
Once again CNN, in conjunction with Southern Methodist University, has featured the Perception Analyzer® on-air. This time it was with a focus group of Republican and Undecided voters in New Hampshire...
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Dialsmith’s Perception Analyzer tool used by CNN researchers for 2012...
Continuing the trend from the 2008 presidential debates, annual State of the Union addresses, and the 2012 Democratic and Republican conventions, CNN once again turned to researchers Rita Kirk and Dan...
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Dialsmith’s Perception Analyzer in Action for VP Debate on CNN
Source: White House photo Dr. Rita Kirk and Dan Schill from Southern Methodist University...
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Behind CNN’s Colored Lines: Q&A with SMU Public Opinion Researcher Dan Schill
This past October, we published a blog post on the work that Rita Kirk, Ph.D. and Dan Schill, Ph.D. have done using our Perception Analyzer dials in their role as political research consultants for...
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CNN and Fox News Feature Perception Analyzer Dial Groups for Democratic Debate
If you’re wondering what that buzzing sound is that you’ve been hearing lately, well, it’s the national election cycle revving up. Last night kicked it up another notch with the first Democratic...
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Luntz’s Dial Testing Focus Group Hits High Mark During GOP Debate
Image courtesy of Fox News In case you hadn’t heard, there was another GOP candidate debate last night and that means that Frank Luntz was at it again, running a dial testing focus group using our...
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Dial Testing Called Back into Duty to Deliver Real-Time Returns on the...
Next Monday night, when NBC Nightly News Anchor and Presidential Debate Moderator Lester Holt thanks the two candidates for their participation and brings to a close the first presidential debate, the...
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Using Dial Testing to Explore Impact of Race on Presidential Debate Viewers
Most of us within the research community are approaching next week’s first Presidential Debate with excitement and fascination. But for Dr. Charlton McIlwain, whose research focus is on the...
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Dial Testing Provides Instant Analysis of the VP Debate
With barely enough time to catch our breath from the first Presidential debate, it was the Vice Presidential candidates taking center stage. Dial testing focus groups were at it again, powered by our...
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